Tomorrows Travel Announced as Title Sponsor of the 2026 Dorset Tourism Awards

Tomorrows Travel is proud to be announced as Title Sponsor of the 2026 Dorset Tourism Awards, reinforcing its commitment to supporting local businesses and championing excellence across the region’s thriving tourism and hospitality sector.

Now open for entries, the Dorset Tourism Awards officially launched on 1 April 2026, inviting businesses of all sizes from across the county to showcase their achievements. The deadline for entries is midnight on 31 May 2026, and participation is completely free, ensuring accessibility for both established operators and emerging businesses alike.

Organised by Services for Tourism, a company recognised with the prestigious “Outstanding” Awards Trust Mark accreditation, the Dorset Tourism Awards celebrate innovation, quality and dedication within the industry. Finalists and winners will be recognised at a high-profile gala ceremony taking place on 22 October 2026, bringing together the very best of Dorset’s tourism community.

As Title Sponsor, Tomorrows Travel is playing a central role in supporting and promoting the awards, aligning closely with its ongoing mission to help local businesses grow, connect and succeed. Known for delivering reliable, high-quality coach hire and transport solutions, the company has built a strong reputation for working alongside businesses across Dorset and beyond, helping them reach wider audiences and operate more efficiently.

Beyond recognition and prestige, the awards offer significant benefits to entrants, including increased visibility, valuable PR opportunities, enhanced team motivation and detailed feedback from industry experts. Winners will also have the opportunity to progress to the national stage, representing Dorset at the 2027 VisitEngland Awards for Excellence.

Jay Thornton, Commercial & Engineering Director at Tomorrows Travel, said:

“We’re genuinely proud to be supporting the Dorset Tourism Awards as Title Sponsor. This is exactly the kind of initiative that makes a real difference to local businesses. Every day, we work with companies across Dorset, helping them deliver great experiences through reliable transport and strong partnerships. These awards shine a spotlight on the businesses that are going above and beyond, and that aligns perfectly with what we stand for. It’s about raising standards, supporting growth and celebrating the people who make this region such a fantastic place to visit and do business in.”

The Dorset Tourism Awards continue to play a vital role in highlighting the strength, resilience and innovation of the local tourism sector. With the support of Tomorrows Travel, this year’s programme is set to reach even more businesses, encouraging participation and recognising excellence at every level.

Businesses interested in entering can find full details, including category information and entry guidance, via the Dorset Tourism Awards website.